PartyGaming

PartyGaming's major drawcards include PartyPoker.com and PartyCasino.com, two of the world's leading entertainment betting sites.

Originally founded in 1997 with the development and introduction of Starluck Casino, PartyGaming offers an assortment of internet based gaming tools via an integrated branded platform and various secondary brands.

Listed on the London Stock Exchange, this Gibraltar licensed and regulated entertainment software development and hosting company is host to millions of gamers worldwide. Whilst poker remains the groups largest business segment with key brands including PartyPoker.com (One of the largest worldwide) and EmpirePoker.com. They also offer alternative betting and entertainment avenues including sports betting through PartyBets.com and Gamebookers.com, where odds are offered on over thirty different sports, as well as live betting on up to 36 different events at any one time, online bingo through PartyBingo.com and online backgammon through PartyGammon.com.

Their casino, PartyCasino.com, has come to be recognised as one of the the world's leading online casino, and serves as a fully integrated, Party-branded gaming platform where players can move between the sites listed above, using one account and a shared purse. PartyGaming recognises that casino based sites are their fastest growing betting segment, and are consistently striving to develop original and innovative games for this market.

They currently offer over fifty different games across numerous sites, including, amongst others, PartyCasino. Through these well branded, and hence, well recognised, operating platforms, gamers can indulge in the broad range of games on offer, and make use of multiple language, multiple-currency options, and quality software with high definition sound and graphics. Whilst PartyGaming develops most of its new games in-house, they also licence games and brands from third-parties. Some of their brands are white labelled and licensed to outside organisations, with alliance partners including Paramount (with whom they developed their first blockbuster branded slot, Mission Impossible), Sporting Index, RTL, FL Interactive and ITV, the UK's leading independent broadcaster.

The alliance with ITV saw the launch of further online gaming sites powered by PartyGaming technology and systems. These new brands included ITV Bets, ITV Casino, Emmerdale Bingo and Friends Reunited Poker.

PartyGaming also acquired the online gaming businesses of Intercontinental Online Gaming, which further strengthened their casino and poker offering through the addition of vital secondary brands that use the Playtech software.

PartyGaming has been the recipient of several awards in recognition of their contribution to online gaming and entertainment. These include the Best Online Experience Silver Award and Best Poker Tournaments Gold Award in 2007 by Gambling Online Magazine, Operator of the Year and Socially Responsible Operator of the Year by eGaming Awards in 2008, and a Certificate of Social Responsibility by GamCare, a registered UK charity and an authority on the provision of information, advice and practical help in addressing the social impact of gambling.