Playtech - World's Biggest Supplier of Casino Games
Playtech, the biggest supplier of online casino gaming software solutions, is floated on the London Stock Exchange. It is famous for its value added, cutting edge solutions.
How It All Began: A team of entrepreneurs hailing from the software engineering, casino gaming, and multimedia industries launched Playtech at Taru Estonia in 1999. The vendor got its first licensee in 2001 and began to grow very fast. Today, its portfolio contains dynamic products such as bingo network, land-based casino solutions, mobile gaming services, live casino, and videobet.
Playtech became a publicly traded company in 2006. The same year, the vendor expanded into Bulgaria. In later years, the provider launched its online sports betting software and entered the regulated markets of Serbia, Estonia, Spain, and Italy.
Strategic Acquisitions: Playtech started signing strategic acquisition deals from 2010. It acquired GTS, the game aggregator; Virtue Fusion, UK’s biggest bingo provider; Ash Gaming, a top provider of online casino games; Mobenga, a supplier of mobile gaming solutions; PTTS, a specialist in affiliate marketing; and Intelligence Gaming, a management systems supplier. In 2012, the company acquired Geneity, UK’s leading provider of sports betting solutions.
Playtech Now: Today, the company has its headquarters in the Isle of Man and employs more than 5000 talented people worldwide. Playtech's research and development centres are spread across 14 countries.
|Headquarters||Isle of Man|
|Licensing||Multiple gaming licenses|
|Third Party Branding Deals||Playtech partners with third party companies to produce branded slots|
Products and Services Overview
Playtech offers an impressive portfolio of 13 products. In addition, operators can avail of invaluable services such as customer support, banking, fraud prevention, hosting, payment advisory, live dealer services, marketing, and network management.
Here is a brief overview of some of the products in the Playtech portfolio:
Information Management Solution: Called IMS for short, this is a collection of tools that all operators require to successfully run an online gambling business.
Casino: The casino combines top-notch gaming content with sophisticated technology. The library, which contains more than 500 games, is easy to integrate into existing systems. Every year, Playtech releases more than 50 new games into the industry. Many Playtech games are created as a result of deals signed with third party brands such as HBO, Warner Bros, NBC Universal, and MGM.
Content (EdGE): This product is a library of poker games, bingo games, and online casino games. Since it offers gaming content from over 25 providers, it can boast the world's largest library of games. Since all the content is easily made available on a single platform, the games become easy to access with just one user account.
Sportsbook: Playtech's online sports betting product includes a mobile sportsbook and a virtual racing simulator.
Poker: Playtech's poker product is available on the iPoker network, which features amazing promotions, large bonuses, fraud prevention, and 24/7 support. Operators can also use Playtech's poker widgets to offer mini games and other poker-related products.
The iPoker network attracts more than 35,000 players at peak times. This is not surprising when you consider the fact that it features a huge selection of promotions, which includes regular tournaments with a guaranteed prize pool that exceeds £10 million every month.
In addition, Playtech has dedicated poker networks for Finland, Serbia, Spain, France, and Italy.
Online Bingo: The acquisition deal Playtech signed with Virtue Fusion enables it to offer one of the best online bingo products in the world. This product includes life-transforming prizes, plenty of mini games, and management tools. Operators can customize the product as they please to offer a unique bingo site that fully suits their brand.
Social Gaming: Playtech is famous for its social casino, poker, and bingo games, available in as many as seven languages. This product allows players to meet friends from different parts of the world.
Unique Features of Playtech
- Play Playtech games across multiple channels
- Unique branded slots
- Games loaded with unique bonus features
Popular Playtech Games
Playtech was the creator of casino favourites such as Gladiator, Age of Gods and Great Blue. They were the first to develop comic hero slots through a licensing deal with Marvel, but that relationship came to an end in 2017. Players were quite disappointed as this meant that popular titles like Iron Man, The Hulk and Punisher were removed from all Playtech casinos. Fortunately, the company signed a new deal with Warners Bros to develop games around brands like The Suicide Squad and Justice League. See video preview below.
Mobile Gaming - The Mobile Hub
Playtech's mobile casino gaming product is called The Mobile Hub, created in collaboration with Mobenga (the mobile experts) in 2012. It is based on technology that allows operators to offer not only Playtech's mobile gaming content, but also mobile games from third party providers on a single platform. Since the software is based on a foundation of HTML5, players do not have to download any native gaming app to access the games on their smartphone or tablet browsers.
Live Dealer Gaming - Dedicated Live Dealer Games
Playtech's live dealer software powers a number of prominent Asian and European online gambling sites. The live gaming action is streamed in top quality from sophisticated gaming studios. Playtech has also launched dedicated tables with native-speaking live croupiers for players from Spain, Italy, and UK. In addition, Playtech's live dealer platform is compatible with desktops, smartphones, and tablets.
Playtech also offers a selection of TV games. Available only in Spain, Italy, and the UK, they combine the best elements of casino gaming with a live game show. Players can access the TV games through voice telephony, SMS, TV app, mobile remote controller, and web interface.
Awards and Accolades
The news section of Playtech's official website is packed with stories of Playtech bagging industry awards. Here are just a few of the awards conferred on Playtech:
- Aim to Main Award at Grand Thornton Quoted Company Awards
- Top trophy at Global Gaming Awards of 2016
- Three headline awards at eGR B2B Awards of 2016
- International Corporate Event Awards for ICE 2016
- Four eGaming Review B2B Awards for Best Bingo, Poker, Slots, and Mobile
Playtech Acquires Ash Gaming
Back in December 2011, Playtech concluded a deal which saw them acquiring Ash Gaming and its entire portfolio of games.
Ash Gaming Portfolio
Ash Gaming came to the fore in 2002 when they offered to design software that was specifically tailored to each client in the online gaming industry. From that time, Ash Gaming has grown to developing games that are rich in graphics and are not only enticing to players, but are financially beneficial for all their clients. The quality that Ash Gaming produces has not only captured a corner of the online gaming market, but it has also put them up there with the leaders in this field.
They are known to be innovative and inventive and produce games that are not only graphically superior but also come from a solid platform for sustainability and productivity.
Operators Using the Software
Virgin Casino, Sky Bingo, Betfred Bingo, Lotto and Games, Virgin Bingo, Mecca Games, The Spin Room, Gala Bingo and Gala Casino have all integrated Ash Gaming software into their online casino.
Ash Gaming offers virtual horse racing, dog racing games and fixed odds games together with a host of very well patronised slot games such as Slot Blox, Amazon Wild, Pharaoh's Treasure, Alice's Wonderland, King Arthur, Tubik's Slots, Around the world, Rich and Famous, Top of the Slots, The War of the Worlds and many more.