Amaya Gaming – Owner of the World’s Biggest Online Poker Rooms
Amaya is almost synonymous with online poker, even though it offers daily fantasy sports, sports betting, and online casino gaming services as well.
Brief History: When launched in 2004, Amaya used to only provide B2B gambling solutions, services, and products. Formerly, Amaya was concerned only with designing, developing, manufacturing, distributing, and selling off tech-based online gambling solutions for interactive entertainment and gambling companies all over the world, and this included land-based as well as online gambling companies, regulators, and government agencies.
The turning point arrived in Aug 2014, when Amaya acquired the Rational Group. This strategic acquisition made Amaya one of the biggest publicly traded online gambling companies in the world. The PokerStars brand became its chief revenue generator.
After its strategic acquisition of Rational Group, Amaya has acquired Diamond Game Enterprises and Ongame. In July 2011, Amaya acquired Chartwell Technology Inc., one of the major providers of online casino games, gaming platforms, and gaming solutions in the world.
Fast Growing Brands: According to an Amaya estimate, its biggest brand PokerStars has claimed a major share of the real money online poker gaming industry worldwide. In other words, PokerStars enjoys the biggest volume of player traffic in the industry, which makes it the world's largest online poker room.
Amaya also estimates that PokerStars Casino is one of the fasted growing casinos in the world, as it has the largest community of players in the industry. Amaya's Rational Group also offers fantasy sports gaming services through StarsDraft and BetStars, along with online sports betting through PokerStars.
Continuous Growth: Amaya is always working on its proprietary software platform, and has invested a great deal in its technology to give customers a great gaming experience. Amaya stands for security, integrity, fair gaming, and growth. Amaya takes compliance issues seriously, and only functions under valid gambling licenses obtained from a number of regulated markets, including the New Jersey Department of Gaming Enforcement. With 17 gaming licenses, Amaya has become the most licensed online gambling firm in the world. In the future, Amaya will focus on acquiring more sports betting businesses as it is a company with a focus on growth.
|Betsoft Gaming Facts|
|Licensing||Operates on 17 gaming licenses|
|Third Party Branding Deals||Acquired several game providers including Cryptologic and Chartwell Technology.|
Products and Services Overview
Amaya offers a comprehensive suite of gambling services and products such as casino gaming, sports betting, poker, electronic gambling machines, and lottery games. Some of the biggest online gambling sites in the world are powered by Amaya's online, land-based, and mobile software platforms.
Through its acquisition of Rational Group, Amaya is now the owner of the top brands PokerStars, BetStars, Full Tilt, PokerStars Casino, and StarsDraft. It also owns live poker events such as the PokerStars Festival, the PokerStars Championship, the PokerStars Caribbean Adventure, the European Poker Tour, the Asia Pacific Poker Tour, and the Latin American Poker Tour. Collectively, these brands offer online gambling services to more than 108 million customers from different parts of the world.
Unique Features of Betsoft Gaming
These are some features that set Amaya apart from the other providers:
- Parent company of PokerStars, the world's biggest online poker room
- Holds 17 gaming licenses from all over the world
- Most licensed online gambling company in the world
Amaya's Game Selection
Amaya has developed a number of online slots, but it does not focus on slots alone. It also develops gambling software platforms for land-based casinos, online poker rooms, sports betting sites, fixed odds betting terminals, and scratchcards.
Here is a brief breakdown of Amaya's gaming portfolio:
Table Games: Amaya offers most of the classic casino table games along with several games developed by Ball Gaming, which was the former ShuffleMaster. Amaya's table games feature crisp, sharp, and realistic graphics and audio effects, making players feel as if they are at a land-based casino. The table games include Baccarat, Blackjack, Casino War, Let It Ride, Three Card Poker, Caribbean Stud Poker, Red Dog, Roulette, and others.
Slots: Amaya offers some charming online video slots with five reels. In addition to its own slots, it also offers slots from Chartwell, Aristocrat, and Cryptologic. Some of the best Amaya slots are Hot Hot Volcano, Medusa, Mr. Vegas, and Ramesses Riches.
Video Poker: Amaya has its fair share of video poker games such as Aces and Faces, All American, Deuces Wild, Double Bonus, Jacks or Better, and Super Jackpot.
Amaya’s 24/7 Live Dealer Casino
Amaya's live casino product also goes under the name of Ho Gaming, but this is because of a marketing deal Amaya signed with Ho Gaming. Amaya's live casino product is just as good as Evolution Gaming's live casino gaming software, especially as it's also available on mobile devices.
Amaya offers several variants of Live Blackjack, Live Baccarat, and Live Roulette. All of these games are live streamed from Amaya's state-of-the-art gaming studio in Estonia. Amaya's live dealer casino is available 24/7, and the dealers hail from North America, Europe, and Australia. All the live croupiers have undergone a training program and speak English. The best thing about Amaya's live dealer games is that they are available in free play mode.
Take a look at Amays’s games in this quick video showreel.
Mobile Casino – Amaya’s Mobile Casino Gaming Apps
In 2012, Amaya announced that it will be launching its most popular games on mobile devices. Dary Krogh, Amaya Gaming's vice president for business development, announced that Amaya will be the world's first provider to launch a mobile live casino product, along with a wide range of mobile table games, lottery games, and slots games. To access the mobile games and play them on the move, players only have to download and install the native casino gaming apps for Android and iOS.
Awards and Accolades
Amaya Gaming has received a large number of industry awards. For example, in Jan 2015, Amaya Gaming received awards from Cantech Letter, Canada's technology magazine. Recently, Amaya won the GIA Casino Operator of the Year Award and the GIA Poker Operator of the Year Award.